A monumental piece of work

For an unforgettable day in Mexico City, the Torre Latinoamericana, the Monumento a la Revolución and the Soumaya Museum were illuminated with impressive images of the LIBRE fragrance campaign.

The brand has Dua Lipa, one of the most popular international singers of the moment, as the protagonist of the campaign. Her attitude, talent and passion are some of the characteristics that put her in YSL Beauty’s sights. No one better to embody the spirit and essence of LIBRE. She crosses borders and breaks down stereotypes always driven by her intuition. YSL Beauty seeks to convey that same attitude and mentality to everyone with their campaign and by lighting up these three monuments gave a statement of freedom, style and authenticity.

The set of these three spaces exalts the evolution of the beauty of Mexico City and throughout its history YSL Beauty has always sought to redefine the meaning of this concept and embrace what makes you unique.